Marketing portals
By the hour, thousands of new websites become available – and the more difficult it becomes to position and make available any new offering targeting potential new customers. You can use a marketing portal to achieve this objective, putting the new offering on a dedicated website separate from the company website and providing specific search terms.
Remember that search machines index Internet pages according to structure and depth. The deeper a customer goes in his search terms, the more detailed the desired information becomes. The access frequency can also be evaluated and the content of the offering subsequently adapted to better focus on the target group.
Internet Shop solution
To sell products successfully on the Internet, you need more than just a presentation platform. ancronMall is a complete e-Commerce framework, developed in modules and using an object-oriented approach. With its flexible opportunities for expanding its scope and adding modules, ancronMall has already been successfully implemented at a number of customer sites, and is proving to be a high-performance and flexible Internet shop solution.
It consists of several interfaces, has a number of flexible import functions, supports the most widely-used search machines and current Internet standards and can be individually tailored to customer requirements. The functional scope is made perfect by the integration of the most widely-used payment methods.
Web Content Management
By using a Web Content Management System, the whole process of managing web content can be rationalised. Powerful, wide-ranging management functions are available to manage multiple Internet, Intranet, Extranet sites and portals. An architecture making use of reusable website components can speed up design and development times.
Content such as pictures and texts can be rapidly created, adapted and maintained without the need for programmers or specialised know-how. The system also supports release management for all content though an integrated release process (integrated workflow), leading to better responsiveness via the speedy updating of information - within just minutes (not days) new content becomes available online. With its wide-ranging security features and its scalability, the system is easy to implement and integrate into existing infrastructures, fully protecting and making use of current IT investments.
Design and Usability
A friendly, inviting design, clearly-structured content and user-friendly navigation speak their own language, enabling users to feel at home on your website and helping them to stay there longer.
We can provide you with help on structuring web information in a user-friendly manner, creating intuitive navigation for websites, Intranets and Internet applications and making user first contacts as simple as possible, while at the same time greatly simplifying the whole process.
Medienmitteilung: Markt- und Preistransparenz für mehr als 10’500 IBM Produkte